Let’s face it, in today’s world everybody and their dog wants to be an entrepreneur. And isn’t it wonderful that we are actually able to do that? We can make our dream job a reality, we can build our own business from absolutely nothing, and we can succeed doing it. We truly are living the “American Dream”. But starting your own business can be an incredibly daunting task. It takes so much time, dedication, and a whole lot of blood sweat and tears to get where you want to be. Trust me.. I’m still in that “Blood, sweat, and tears” phase. But the thing to remember is that it is possible. And I want to share three things that I have learned are huge to focus on when working on growing your own empire.
Building your Platform.
Building your platform is key in growing a successful business. Before you even start trying to sell anything you need people who are going to listen to you. You need a following and you need people who want to hear what you have to say. Thanks to good old Social Media, it’s easier than ever before to get that. Something you want to focus on when starting up your business is growing that social media presence. I could write an entire novel about this in itself, but the biggest thing to remember is that you want your followers to trust you and feel like they know you if you want them to buy anything from you.
Be authentic, be genuine, and be their friend. Trust me.. It will go a long way. Once a relationship with your followers has been established, you are able to actually use the platform you’ve created to make things happen. Introduce what you can do to serve them, and they will welcome it instead of pushing you away.
Create Consistent Content.
This one’s so important, especially for all you photographers out there. It is so crucial that you stay consistent with your work. I know it’s hard when you’re trying to find yourself, trying to discover what your brand even is, and trying to nail down your style. But once you have an idea of what that style is stick to it. Every post you make, every page on your website should clearly define your brand. Let me explain why:
Pretend I’m a potential customer. I’m shopping around for photographers and stumble on your account. I’m scrolling through your page and I see some photos that are extremely moody with muted tones, while others are full of color and light. I love the look of some of your photos, but others are definitely not my style. How do I know if the pictures you deliver to me are going to be like the ones I loved?
If the client can’t be guaranteed just by looking at your feed or your website exactly what type of service they’ll be getting you’ve already lost them.
Grow Return Clients / Transform Customers into Friends.
Did you know… It costs five times as much to attract a new client than it does to keep an existing one? (This is not a made up statistic). Think about it! Think about how much less time, money, and work, you’d have to spend if the clients you already worked so hard to sell came back. Think about how much easier it would be if their word of mouth referrals were doing the advertising for you!
Customer service is so huge when you’re starting up a business of your own and creating valuable relationships with those clients is going to be the best way to gain authentic growth and success.